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Riki Tokuno
Riki has more than 35 years of successful history in sales, marketing, merchandising, multi-unit management, operations, executive leadership, start-ups, transformations, turnarounds and Board service with a variety of consumer-facing enterprises.

At A Glance

  • CEO, COO, Board director
  • Public company, private company
  • Private equity portfolio company CEO
  • Consumer products, consumables, hardlines retail, consumer electronics, building materials
  • Strategic planning
  • Organizational development
  • Post-acquisition integration
  • Transformational leadership
  • Sales and Marketing
  • Consumer segmentation
  • Training system development
  • Merchandising and Supply Chain
  • Retail operations

Key Leadership Accomplishments

  • Transformed a fragmented $150 million big-ticket consumer products company to an efficiently operated organization to realize 30.1 percent market share and year-over-year EBITDA growth in each of four consecutive years
  • Developed the infrastructure while expanding a specialty retailer from 19 to 57 locations, growing sales by 237 percent to generate 17 percent EBITDA
  • Started-up and rolled-out a consumer-electronics retail concept that grew to $1+ billion with 4000+ team members in four years

Bio

Riki Tokuno has more than 35 years of successful history in sales, marketing, merchandising, multi-unit management, operations, executive leadership, start-ups, transformations, turnarounds and Board service with a variety of consumer-facing enterprises. He has served as the CEO of a privately-held dealer/distributor of sustainable building materials and of the nation’s largest private-equity owned dealer of powerboats and yachts; the Interim CEO and Board director of a Bay Area drugstore startup, subsequently acquired by CVS; the President and COO of the most successful independent retailer of mobile electronics and wireless devices in the U.S.; and COO of a Silicon Valley startup that became the third largest online bookseller, ultimately acquired by barnesandnoble.com. Previously, Riki was selected to launch the first Incredible Universe, Tandy Corporation’s 200,000 square foot mega-store concept, receiving national media attention for its unique interactivity. He has more recently been an advisor to entrepreneurs and small business owners seeking to transform from entrepreneurships to professionally managed organizations while growing their sales, market share and profits. Riki attended the University of California, Davis, and is a member of American MENSA.